Leap Brand and Web

An elementary after-school program ready to reach out to their community.

Design Process

Creating a few design boards to get a clear direction for the brand, LEAP HTX wanted something more spunky and fun with a nice variety of colors. The brand needed to show excitement and passion for both children and parents. Soft and bubbly letters was the right direction for the logo font.

Design

I drew inspiration from luxury and finance brands like Rolex and Wealthsimple to guide the brand’s visual direction. I aimed for clean and simple fonts, colors, and icons that conveyed a sense of wealth and youth. Additionally, the imagery and graphics were carefully chosen to reflect Caplo Advisory’s target audience, ensuring the brand’s visual language resonates with their expectations.

Problem

LEAP HTX wanted to quickly build a fun and enriching brand for elementary school children. LEAP's after-school program was focused on the community and giving relief to parents whose children had to stay after school. The new brand was tasked to target hard-working parents who needed a trustworthy program to educate and care for their children.

Outcome

LEAP’s new brand was created to be fun, vibrant, and nurturing. The brand's visual identity was created with new fonts, colors, and icons to create a cohesive look across all branding materials. To appeal to a broad group of families, including parents and children, LEAP approached me to help design its new identity system.

SKILLS

Brand Strategy
Brand Design
Graphic Design
Photoshop/Illustrator

Logo Design

The leaping icon is an important representation of the LEAP brand and its values. First, you see a jumping child ready to learn and grow. Second, knowledge can be represented as a powerful toolbox given to children at LEAP.

The abstract icon encompasses everything LEAP represents. In one point of view, it is a child leaping for joy for learning and fun. In another point of view, it can be an open box of possibilities for a child's future.

Logo Options

I created several logo type options for LEAP HTX to use. An abstract logo for small surfaces or digital platforms, a wordmark for professional legal documents, and a specialized summer camp design to seperate the brand between the school year and the summer months.

Icon System

LEAP HTX icons and graphics provide a fun way to display and support information across all marketing channels. The variety of colors can be mixed and matched however see fit.

Brand Deliverables

Project deliverables included font licensing, logo redesign, social media graphics, new brand decals, website creation, and branding guidelines to guide LEAP in its marketing design.